Ayumi Hamasaki Represents Rimmel in Asia

Pop star Ayumi Hamasaki (30) has been chosen to represent popular London-based cosmetics brand Rimmel, joining Kate Moss, Sophie Ellis-Bextor, and Lily Cole. Ayumi will be the brand's first "image character" in Asia. Founded in 1834, Rimmel's products are now readily available in 56 countries around the globe. By appointing Ayumi as the brand's newest face, Rimmel hopes that her beauty and popularity can help capture more of the Asian market. She is already a fashion leader in Japan and has served as a model for other major brands.

Starting in early August, the singer will begin appearing in advertisements throughout Asia. In particular, the initial ads will use Ayumi's attention-catching eyes to promote the eye color product "Sparkling Gradation Eyes," set to go on sale in Japan on August 7.

"I've never been to England, so I'd like to use this an opportunity to go there," Ayumi said.

(Source: Tokyograph )