Utada Hikaru's 'Flavor of Life' World's Best Selling Single

EMI is celebrating a highly successful campaign for the release of "Utada Hikaru , which is laying claim to being the world's biggest selling digital single with sales of seven million units across all formats.

Two different mixes of the song have been snapped up in their millions through a variety of digital products, including mobile phone ringtunes, full-track mobile downloads, fixed line downloads, ring videos and ringback tones.

Utada Hikaru's music video 'Flavor of Life'